Improving Sales Through Credit Card Transactions

Merchant Services

As a small business owner, increasing sales is the name of the game. Applying for a merchant credit card processing account and accepting credit cards is one way to allow customers to pay for purchases over time while taking the product home now. Accepting only cash and checks limits customers to using funds that they have on hand at the moment when they are in your store. Studies done by MasterCard have shown a 16% increase in consumer spending when credit cards are used over checks.

Are you leaving money on the table?

Customers appreciate the credit card option. But what store owners should keep in mind is that many shoppers are shrewdly using their credit cards to build up airline miles or reward points. At the end of each month they pay off their credit cards. When Thanksgiving, Christmastime or the summer months roll around, they use their accrued miles and reward points to book flights and lodging for free or inexpensively.

US Business Finance Corp has found that credit cards also provide both customers and shop owners an added level of safety. Customers do not have to carry large amounts of cash when they are traveling. Shop owners have funds deposited electronically in their accounts so there is less exposure to theft or internal "borrowing".

Stores that are in tourist areas from the ocean beaches to the ski slopes in the Rockies can take a Canadian tourist's credit card and the banking system automatically does the currency conversion. Stores that conduct a high volume of business find that accepting credit cards speeds up the checkout process, leading to a better usage of their limited manpower.

With more homeowners using their spending reports provided by credit card companies to help track spending and house budgets, credit cards are becoming more and more and integral part of people's personal financial habits. Taking credit cards helps you cash in on that trend.

Last, and perhaps best, by accepting MasterCard and VISA credit cards, store owners open up another avenue for meeting emergencies or business cash needs. US Business Finance Corp, besides offering merchant credit card account services, provides shop owners with cash advances based on their monthly average VISA/MasterCard sales receipts. Cash advance is a winning option from small business owners.